Caroline’s Insider’s guide

My personal selection of my favouriteplaces, activities, experiences, tips and ideas to share with all my guests. A travelling proposal to guide you through this wonderful region. Constantly updated, I am always looking for new places to recommend.


From Switzerland to Puglia, with love

I was born in Switzerland. After studying economics at the HSG and working in Germany, London and New York, I moved to Italy for work. In 2001 I came to Puglia for the first time, more by chance than anything else. The unique mixture of colours, scents, culture, sea, landscape and traditions and even more the friendliness of the people immediately captivated me. After years of wandering, I had found my place. I decided to move here, bought a ruin and turned it into the Masseria Alchimia with a lot of heart and enthusiasm. A little crazy, because tourism in Puglia was still in its infancy. But just right, because for 20 years now I have been living my passion as a hostess, whose most important goal is to offer her guests unforgettable holiday experiences. And it goes on…

The Puglia Traveller

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